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Five Star Senior Living CEO Katie Potter and MIT AgeLab Director Joe Coughlin Team Up to Speak Sept. 2 at SAGE/2020

August 31, 2020

Duo will preview ideas and initiatives for reinventing the senior living industry and improving the experience and quality of life for older adults.

NEWTON, Mass.--(BUSINESS WIRE)-- Katie Potter, president and chief executive officer of Five Star Senior Living Inc. (Nasdaq: FVE), and Joe Coughlin, director of the Massachusetts Institute of Technology AgeLab and author of the bestselling book, The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market, will be among more than 15 experts presenting compelling and challenging ideas for better aging at the two-day, fully virtual SAGE/2020 conference on Sept. 1 and 2.

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Katie Potter, President and Chief Executive Officer of Five Star Senior Living Inc. (Photo: Business Wire)

Katie Potter, President and Chief Executive Officer of Five Star Senior Living Inc. (Photo: Business Wire)

The SAGE/2020 conference, hosted by Honor, a tech-enabled home care company, will bring together a mix of leaders, thinkers, academics, innovators and entrepreneurs in healthcare, home care and retail for a variety of fast-paced talks in which they will share insights on key trends shaping the future of elder care and aging well.

“With the changing preferences of older adults, what aging services providers are used to delivering may not be successful in the future. At Five Star, we are focused on becoming a platform of life services for older adults,” says Potter. “This approach will allow us to serve older adults in many different ways throughout the journey of aging. All of us in the industry have to consider the needs and desires of this evolving demographic and how that will change the services and experience we provide.”

Coughlin says that his research shows “if you make it to 65, you’ve got a better than 50 percent chance of making it to over 85. That’s another 8,000 days and an amazing new, endless frontier to invent an entirely new life stage. And it presents new opportunities for business, government and society.”

Potter and Coughlin will present their talk at 2:40 p.m. Eastern time on Wednesday, Sept. 2. All conference sessions are free of charge. To register, access the agenda and learn about all the speakers, go to the SAGE/2020 website.

About Five Star Senior Living Inc.

Headquartered in Newton, Massachusetts, Five Star Senior Living Inc. (Nasdaq: FVE) ranks fourth on the 2019 American Seniors Housing Association’s (ASHA) list of largest U.S. senior housing operators. With nearly 24,000 team members, the company operates 263 senior living communities in 32 states offering a platform of life services, including independent living, assisted living, Alzheimer’s/memory care and continuing care retirement communities. Ageility, a Five Star division, provides rehabilitation and wellness services to Five Star residents and external clients in 244 clinics nationwide. Learn more at

About MIT AgeLab

The MIT AgeLab is a multidisciplinary research program that works with business, government, and NGOs to improve the quality of life of older people and those who care for them. The AgeLab applies consumer-centered systems thinking to understand the challenges and opportunities of longevity and emerging generational lifestyles to catalyze innovation across business markets.

Christopher Ranjitkar
Senior Director, Marketing & Corporate Communications
(617) 219-1473

Source: Five Star Senior Living Inc.

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